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Why Troy?

Since its foundation in 2000 Troy has specialised in a distinctive method of investing that prioritises the avoidance of permanent capital losses. This is achieved through cautious asset allocation and the careful selection of high-quality companies.

All our executive directors and fund managers are significant shareholders in Troy Asset Management and in the Trojan Investment Funds.

Our first principle is that those who have capital should concentrate on not losing it. We consider risk management to be the avoidance of permanent capital loss.

We are investors in long-term assets. Therefore our investing time horizon is long and we measure performance against returns available from keeping cash on deposit. We do not seek to manage risk by closely tracking a benchmark, hedging our risks, or going ‘short’ investment securities. Risk management is instead conducted through a conservative allocation of capital among high quality and easily traded securities, together with the selection of excellent businesses when they are available at reasonable prices.

Our multi-asset funds can allocate between asset classes and do so to limit losses when riskier assets, principally equities, fall in value.

We use long-term measures of value to distinguish between cheap and expensive assets. These funds will become more fully invested in riskier asset classes when their prices are sufficiently cheap to compensate us for their risks.



We only invest in those companies that we thoroughly understand and that we believe have enduring qualities that will allow an investment to compound in value over the long-term.

We are long-term investors, so we must be confident that a business can generate growing amounts of cash long into the future. We therefore invest in businesses with high returns on invested capital that are sustained by durable competitive advantages. We buy these companies when three further conditions are met: first, their balance sheets are soundly financed so that management have the freedom to allocate capital to continue the company’s growth; second, they are managed by people who we are confident will act in the best interests of shareholders; and lastly, when their shares are quoted at a price that underestimates future cash flows.

The valuation at which assets are bought plays a crucial role in determining their subsequent returns.

What is popular in investment markets often does not produce the best outcomes for investors because valuations already discount their merit. Our long-term approach enables us to look through, and take advantage of, the short-term noise generated in the markets. We buy when we believe a company’s share price significantly understates its long-term potential, often when a company has fallen out of favour.

Trojan Fund

The Trojan Fund aims to achieve capital preservation and growth in real terms over the longer-term 

Find Out More

How to Invest

You may invest directly, via a broker or adviser, or through a number of online fund platforms.

How To Invest

Troy Asset Management Limited ("Troy") is aware that fraudsters are using the trading name "Trojan Funds" in an attempt to defraud the public. The fraudulent URL (www.trojan-funds.com) is being used and emails are also being sent to members of the public in an attempt to commit investment fraud. We confirm that the trading name and email address which the fraudsters are using ([email protected]) are not linked with Troy or any funds managed by Troy, including Trojan Investment Funds and Trojan Funds (Ireland) plc.

Troy does not have any affiliation with "Trojan Funds" and has notified the relevant authorities of this scam. Troy will never contact members of the public to make any payments to us over the phone or via email in relation to making an investment. We urge you to stay alert to the dangers of investment fraud, even if documents or websites refer to genuine products and appear legitimate. Any potential investors should exercise extreme caution. Troy will take no responsibility for any potential losses you may incur.

If you believe you have received an email of this nature, or are in any doubt regarding the legitimacy of any communications purporting to be from Troy, please contact [email protected]. Further information on protecting yourself from scams can be found on the FCA website https://www.fca.org.uk/consumers/protect-yourself-scams. Alternatively you can report scams to the FCA at https://www.fca.org.uk/consumers/report-scam-us.